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Developing a Youtube Brand

YouTube offers an opportunity for anyone to express themselves and explore the topics that interest them. They also allow you to monetize your videos, but this requires building a brand that attracts a large viewership. The following tips can help you build up a brand that can lead you to success as a YouTube contributor.

Research Your Niche

The first step in building a successful YouTube brand is identifying the topics you want to focus on with your videos. This should be a popular area of interest, but it will allow you to present a unique take on the topic. It will help to explore what others are doing since YouTube contributors that address the same issues will be your competitors. You’ll have to draw some of their viewers, but you can also look to see what marketing strategies are working for them. You may be able to adopt some of their marketing practices to help your channel grow.

Keywords Matter

Like the rest of the internet, YouTube relies on keyword searches to connect viewers to channels that interest them. For this reason, you should develop a series of keywords that you can use to promote your videos. The keyword phrases you choose should be relevant to each video’s topic while also being familiar enough that the average user will search for them. The right keyword phrases can help you attract viewers before you’ve spent any money on advertising and marketing.

Create Content

If you want to keep the viewers you’ve attracted and draw in new viewers, you’ll have to create unique content consistently. Whether you post a new video once a month, or once a week, set up a schedule that you can stick with over a long period. This will help your viewers watch for your new content. Additionally, give other YouTube contributors the chance to appear in your videos, and look for opportunities to appear in the video content created by others. By exploring the option of guest appearances, you and the contributors you work with can help each other build your audiences.

These are the basic guidelines that can help you develop and grow your own YouTube channel. As you gain more experience, you may find other practices that will improve your content and increase your reach. While this will be a trial and error process, you’ll achieve success as long as you persevere.

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The Importance of Business Blogging

With the explosion of digital content in the age of the Internet, many businesses and companies have followed in the footsteps of early adopters and begun developing a blog on their websites. There are many reasons why having a blog is a crucial aspect of any business website. Here are some of the most significant and vital considerations for any business that may not yet have a blog on their company website.

A blog at first may not seem like a very impactful resource for a company to put resources into, but there are few places where customers can get as engaged with a business as they can on a blog. It is an excellent tool for putting out updates on your business to the most engaged customers. Those who are interested enough to actively seek out information on the business they are interested in.

One of the primary goals of any business website is to improve its visibility in online search engine results pages. A great way to achieve this is by building quality links to essential pages on your website. While you can’t necessarily control who links to your pages from other sites, you can control the internal links that move visitors around your website. This internal linking structure to the website can make it easier for visitors to find what they are looking for, increasing their chances of continuing to use the business in the future.

Perhaps one of the most important reasons to create a business blog if your business does not yet have one is that a blog is quickly becoming an expected part of any business website for customers and website visitors. Any website that does not have a blog will likely be a disappointment to site visitors. This would undoubtedly have a detrimental effect on the conversion rates the business observes from the website traffic. On the other hand, having a blog as part of a business website has been shown to have a significant benefit for the business that owns it, helping to boost conversion and sales rates amongst blog visitors over time.

Having a blog on a business website is a crucial aspect of website design for many reasons. The return on investment for a blog is often quite high since the relative requirement of time and money for a blog is low compared to many other business growth sources and improvements.

Originally published: https://jamesmichaelplumleefinancialadvisor.net/the-importance-of-business-blogging/

Developing a Youtube Brand

YouTube offers an opportunity for anyone to express themselves and explore the topics that interest them. They also allow you to monetize your videos, but this requires building a brand that attracts a large viewership. The following tips can help you build up a brand that can lead you to success as a YouTube contributor.

Research Your Niche

The first step in building a successful YouTube brand is identifying the topics you want to focus on with your videos. This should be a popular area of interest, but it will allow you to present a unique take on the topic. It will help to explore what others are doing since YouTube contributors that address the same issues will be your competitors. You’ll have to draw some of their viewers, but you can also look to see what marketing strategies are working for them. You may be able to adopt some of their marketing practices to help your channel grow.

Keywords Matter

Like the rest of the internet, YouTube relies on keyword searches to connect viewers to channels that interest them. For this reason, you should develop a series of keywords that you can use to promote your videos. The keyword phrases you choose should be relevant to each video’s topic while also being familiar enough that the average user will search for them. The right keyword phrases can help you attract viewers before you’ve spent any money on advertising and marketing.

Create Content

If you want to keep the viewers you’ve attracted and draw in new viewers, you’ll have to create unique content consistently. Whether you post a new video once a month, or once a week, set up a schedule that you can stick with over a long period. This will help your viewers watch for your new content. Additionally, give other YouTube contributors the chance to appear in your videos, and look for opportunities to appear in the video content created by others. By exploring the option of guest appearances, you and the contributors you work with can help each other build your audiences.

These are the basic guidelines that can help you develop and grow your own YouTube channel. As you gain more experience, you may find other practices that will improve your content and increase your reach. While this will be a trial and error process, you’ll achieve success as long as you persevere.

Originally published: https://jamesmichaelplumleefinancialadvisor.net/developing-a-youtube-brand/

Employee Retention Tips

It’s happened to all of us. Our best employees have resigned out of nowhere. Not only do you have a brand new set of challenges to tackle, but you have to consider how the departure will affect the rest of your staff. When employees leave, their coworkers start to wonder if they should also be thinking about new career opportunities. 

Employee retention should be a top priority at every organization regardless of their size. Creating a successful employee retention strategy will require your organization to think about things from their employees’ standpoint. Each employee wants to know that they are appreciated and going to be treated fairly. They want to be challenged, paid well, and have access to excellent benefits. 

The manager has to be serious about employee retention and to do more than the bare minimum for the people they work with. The following tips can help develop employee retention in your business.

Onboarding and Orientation Programs

Each new hire should be set up for success from day one. The onboarding process should teach new employees about the job as well as the company culture and how their contributions will help them thrive. It’s important not to shortcut this because the training and support they receive can set the tone for the rest of their tenure with the company.

Compensation

It’s crucial in a competitive labor market that companies offer attractive compensation packages, which should include salaries, bonuses, paid time off, health benefits, and retirement plans. Each employee must understand the benefits they are receiving and know that they are entitled to good perks.

Communication and Feedback

Open lines of communication are essential for employee retention. Your employees should feel comfortable coming to you with ideas, questions, and concerns, and expect to receive an honest and direct communication line. They are also looking for this when they are getting feedback about their performance. It’s important to connect with each employee regularly, so that performance issues do not build up over time.

Work-life Balance

What is your company culture like? Do your employees have a good work-life balance? A healthy work-life balance is key to job satisfaction, and employees are looking for bosses that understand that they have a personal life outside of the office. Encourage your staff to take vacation time and days off. If you need them to stay late, make sure you offer late arrivals the next day or even an extra day off to compensate. You do not want a workplace that encourages and rewards employees with 24/7 availability! 

Improving Your Putting Skills

Golf is a game of many skills. However, what you do on the green might be the most important of them all. Let’s take a look at some ways to improve your putting.

Scout the Green From the Low Side

It’s a lot easier to understand the texture of a green from the low side. While you’re looking at the same thing either way, this shift in perspective gives you the best read for the putt. Approaching the green from the high side gives an unnatural sense of elevation that could offset the ball.

Work on Depth Perception

It’s easy to take depth perception for granted as something our eyes have provided our whole lives. However, it can often be uncalibrated, which leads to poor reads on the green. In your garage or at the practice green, mark off some objects and try to guess their distance. Calibrate your depth perception for perfect distance measurement. When you get to the actual green, you’ll have a good sense of distance between you and the hole.

Picture the Hole as a Clock

Picturing the trajectory of your ball is not an easy task. One thing that can help is to picture the whole as a clock, with six o’clock pointing at your feet. Then, visualize at what angle and time your ball will roll into the whole. Focusing on the destination instead of the entire trajectory can be easier to manage at once.

Find a Horizontal Background

When you kneel down to read the green, the background may not be horizontal if there are clouds or trees nearby. These things can easily distract you. Instead, try to focus on a horizontal object in the background, perhaps a roof or the waterline of a lake. Knowing what comprises the true horizontal will allow you to read the green and determine which way your ball will roll.

Improving your putting will lead to massive progress in your golf game. Follow these tips to become a masterful putter in no time. Remember, putting is all about patience and technique.

3 Tips on Effective Leadership

No matter if you’re new to management or a seasoned veteran, it’s never too late to learn a few tips on being an effective leader. Therefore, the following list includes three ways you can begin to hone your leadership skills and make them as useful as possible.

Lead by Example

If you are noticing that your employees are not doing what you’ve outlined in your company policy, you might want to first look in the mirror. The reality is that employees will only follow a specific procedure if they see you doing it as well. After all, if it’s okay for the boss to do it, why not themselves. Therefore, you should always make sure to lead by example. If you expect your team to be in the office within a specific time, you should as well. If you expect a certain amount of work to be done, then you should also be working right alongside them.

Share & Recognize Good Work

One of the most common complaints from past employees is that they would never get recognized for their hard work, or their boss would usually take credit for the good and blamed for the bad. An effective leader should never belittle the efforts of their staff. Instead, you should always make sure to share the glory along with the recognition. If an individual member of the team went above and beyond, that person should have the spotlight placed on them. On the other hand, when good work has been accomplished, make it known to your staff how proud you are of their hard work.

Master Communication

There’s no doubt about it; if you want to become an effective leader, you should continue to work on mastering communication. However, excellent communication skills don’t involve telling everyone what you want out of them; it’s also about listening to their concerns and suggestions. An effective leader should be able to persuade their staff to go above and beyond. They should even understand how to listen and process feedback when they are being spoken to.

So you’ve made it, you’re not a leader within your business. However, now is not time to rest on your laurels. It is crucial to utilize the information able to make sure that you become an effective leader to your staff and company.

How to Apply for a Small Business Loan

For a small business to get off the ground or to keep operating effectively, a small business loan is often the best course of action. However, it usually isn’t as simple as merely stepping into a bank and applying for one. Therefore, here are some of the steps and suggestions you should take when applying for a small business loan.

Understand Your Reason & How Much You Need

It would seem that a business owner would understand the reason why they need a loan and how much they want to ask for. However, this isn’t necessarily true, especially when they are first-time business owners. Those new to business often only understand that they need capital first to allow them to plan. However, the reality is that you first need to plan then apply for a loan. You will notice that most lenders will ask for this information before even presenting you with your options.

Focus on Your Credit Score

When a business decides to ask for a business loan, lenders will usually look into your business’s credit history. However, what if you’ve never held a business before or your business is less then three years old? Lenders will then look at your credit score to determine your eligibility. This is why it is important to focus on your credit score before even thinking about stepping into a bank. It would help if you took the time to fix any issues with your record as well as pay down any outstanding debts.

Research Your Options

Just because you’ve never received a bank loan does not mean you are a slave to the most established banks. The fact is that you do have options, and those options should be explored. You may find that you could receive a better outcome from locally operated banks or even a non-bank institution such as a credit union. The reason for that is because not only are your requirements much easier on your company in terms of finance, but if anything needs to be taken care of, you are only a few blocks away from speaking to someone in person.

Funding your new business is no easy task, but it is possible. Therefore, it is highly recommended that business leaders adhere to the tips posted above to see a positive outcome for your company and your pocketbook.

Investing in IPOs

In many instances, investors suffer from a dilemma of whether to invest in initial public offerings or not. Popularly known as IPO (Initial Public Offerings) is the process of publicly trading the company’s shares in a new stock issuance. This mostly happens when the company is at a young age to boost its growth potentially. In this year only, approximately 120 companies have gone public to sell shares on stock exchanges. Nevertheless, IPOs are highly volatile and can move up by 10% in just one day and vice versa. To cope up with these fluctuations, here are four key metrics a company should take into consideration before opting for IPO’s.

  • Competitive advantage for the company
  • The financial statements of the company demonstrate its growth rate
  • The management of the company
  • The valuation of IPO in that fiscal period

IPOs’ investments require cohesive decisions to achieve a stabilized portfolio and raise cash quickly. For the IPOs to perform amazingly, put the following considerations into actions.

Perform In-Depth Research About the IPO

This is the most crucial step when making decisions about IPOs investment. Companies with long public life-time have longer track records to base their decisions. Although finding precise information is scarce, research will critically help in discovering the company’s general stock make conditions.

Never Let IPO Investment Bias Your Long- Term Goals

Keep 5% to 10% of your holdings devoted to the overall portfolio. However, owing to the uncertainties surrounding IPOs‘ investment, this should be approached with assertiveness and caution.

Buy Substantial Shares to Give You a Ride

Don’t be in the first line to get productivity gains. To be a successful IPOs investor, you need to be on the lookout on the company’s future earnings. Some companies do over promise only to under deliver their success.

Allow the Lock-Up Period to Expire First

Limit your investment desires since it’s complex to predict the investors’ satisfaction during the lock-up period. Nevertheless, a worthy company will remain to be useful even after the lock-up period expires.

Having IPOs as stock market investments is an excellent idea as it rewards. It is a lucrative opportunity to invest small stakes in developing companies. However, an informed investor will see his investments perform better than an ill-informed investor.

Preparing Your Company for Remote Work

No matter the issue, there are going to be situations that arise within any company which warrant the need for remote work. This, of course, can lead to a serious disruption of day to day work, which may eventually lead to less than stellar revenue at the end of the month. Therefore, companies must make a plan that involves how they will prep when a company needs to move to remote work. Here are a few tips to keep in mind when preparing your company for remote work.

Determine Essential Tasks First

It is important to map out which positions are critical to the operation of the company and thus need to be the primary focus at the beginning and which will need additional aid in keeping them functioning. These need to include positions that can be easily done without the need for a physical presence or at least partial presence. This also includes positions that you are not sure they can be done remotely, such as administrative assistants.

Audit Your IT capabilities and Support

One of the biggest things your company is going to rely on is virtual conferencing. Thus, it is important to audit your It capabilities and support to ensure that the operations of the company are still moving forward, even when you are not all in one place. After all, the last thing you want is to be locked out of critical company programs or unable to video chat with co-workers.

Communications Protocol

When talk of needing to go remote is heard around the office, proper communication is often the first thing that takes a hit. Therefore, it is paramount that you obtain a communication protocol to inform your employees about the process, from start to the actual transition of working remotely. This should include the mediums which are going to be used, such as Slack, email, or Zoom. In addition, proper protocol on how and who to communicate issues must be implemented.

Find Ways to Measure Performance

The most important component of a successful work from home response is the quality of work that is being produced. Finding ways to measure performance before and during this time can help you determine the best procedures to implement within the first weeks of remote work.

The Top Golf Courses in the US

Beautiful areas in our nation’s upper midwest may be very well known as hunting and fishing paradises for the sportsman. Still, real golf enthusiasts are well aware that these same areas also have some of the most beautiful, challenging, and brilliantly laid-out public golf courses found anywhere on earth. Listed here are but a few of the many that avid golfers on public courses can take on in their travels throughout these gorgeous regions. And outside of inner golf circles, who would’ve thought that Wisconsin has such highly-rated, outstanding golf destinations? Here are but a few of the notable ones.

Course: Whistling Straits – Haven, Wi. – Length: Par 72 / 7,790 yards

At last count, Pete Dye had integrated 1,102 bunkers into this gorgeous course, spanning a two-mile stretch of Lake Michigan. With very rugged fairways and highly windswept greens, it’s a grand challenge for golfers of any experience level. Two dozen will take on this monster in the 2020 Ryder Cup.

Course: Black Run (River) – Kohler, Wi. – Length: Par 72 / 7,404 yards

Another Pete Dye creation, this course is distinctive in that Dye convinced owner Herb Kohler to rip-up an already highly acclaimed course, and came up with a big winner again. This river course is a large bend of the Sheboygan River, has some extraordinarily memorable holes, and was host to such significant events as the 2012 U.S. Women’s Open.

Course: (New) Sand Valley – Nekoosa, Wi. – Length: Par 72 / 6,913 yards

On over 1000 acres of rolling sand hills in central Wisconsin, course architects Bill Coore and legendary PGA professional Ben Crenshaw got creative here, with some deep sand spits, dual fairways, a hidden punchbowl putting surface, and perched greens bringing the challenge to golfers here.

Course: (New) Mammoth Dunes – Nekoosa, Wi. – Length: Par 73 / 6,935 yards

This is the latest to open at Wisconsin’s Sand Valley Resort. Entire hillsides of sand were exposed and integrated here, adding beauty and stability against heavy wind and rain. Vast fairways are the draw here, enabling golfers to take advantage of a little more flexibility on their shots.